Indulge Beauty

Create a new beauty experience

Indulge Beauty is a new beauty business that was setup by the Fragrance Shop. The design was created with a mobile first approach and had a new design system, which could be used for future website design and development. Research was carried out on competition and a unique set of features and functionality were created for the website that would benefit the end user. Designers - Mark Donaghy and Amy O'Hanlon were part of the team that designed the website.

Head of Online CX

Tasks Undertaken
Market Research, Discovery Workshops, Ideation & Sketches, Design, Creative Direction, User Testing, Stakeholder Management, Project Management, QA

The Fragrance Shop




Mobile First Responsive Design.

New Design System to aid future website development.

Design, Development and Testing completed in 5 months.

Performed well in user testing.

Good feedback received from beauty brands.